Good Morning from Europe – Going Green?


US carmakers are going green. The rise of Toyota to #1 car maker worldwide makes Detroit managers green, with envy. Robert A. Lutz (total calculated compensation 2006: $ 8.1) found out recently:

 “We have since realized that letting Toyota gain that mantle of green respectability and technology leadership has really cost us dearly in the marketplace.”

Good job, Mr. Lutz! But he’s not the only one, who has seen the light.

Ford, whose CEO, Alan Mulally,  reaps $ 19.2m a year, has global product chief Derrick Kuzak name environmental issues as on top of the “to-do” list, because:

 “It’s at the top of our customers’ list, given the price of oil, the price of gasoline and the increasing environmental sensitivity,”

Sorry Sir, this should have been at the top of your “done” list. But again, he’s not alone. Stefan Jacoby of Volkswagen AG* shares his newly found wisdom:

  “American consumers are as environmentally concerned as everybody else in the world. But they really did not get the right offers.”

The right offer might have included the VW Lupo, a small car that in one model variety used 3l Diesel on 100 km’s (appr. 1.2 gallons on 100 miles) and was discontinued in 2005.

(*No management compensation figures available for Volkswagen, but VW has limited management salaries to the hundredfold of skilled workers compensation in 2004).

Making millions by managing a car maker seems to be a no-brainer (literally). q.e.d.

5 thoughts on “Good Morning from Europe – Going Green?

  1. My 1963 VW Karman Ghia got about 29 mpg and was capable of just short of 100 mph. My spouse’s 1965 topped 105 with a slightly larger engine. and got about the same mpg. My Prius gets about 40 mpg around town on short trips but on the highway hits 55 mpg. That sounds backwards, but that has been the average on the trips to New Jersey from Florida and back. The green being saved is not just the environment, but also green backs.

  2. Walt, you hit the nail on the head again. We pay appr. $6 per gallon,, that teached us. Switzerland has a great public transport system, you can get anywhere with the bus, or train, or tram, by bicycle, on foot, or use car sharing if you have to take stuff somewhere. Most single people I know here, don’t even own a car. Not necessary and far too expensive.

  3. That is what we need to do here ev (more public transportation and fewer people with cars).
    It probably won’t happen until gas DOES hit around $5 or $6 a gallon. Though, then the rich people will be driving and the poor won’t.

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