US carmakers are going green. The rise of Toyota to #1 car maker worldwide makes Detroit managers green, with envy. Robert A. Lutz (total calculated compensation 2006: $ 8.1) found out recently:
“We have since realized that letting Toyota gain that mantle of green respectability and technology leadership has really cost us dearly in the marketplace.”
Good job, Mr. Lutz! But he’s not the only one, who has seen the light.
Ford, whose CEO, Alan Mulally, reaps $ 19.2m a year, has global product chief Derrick Kuzak name environmental issues as on top of the “to-do” list, because:
“It’s at the top of our customers’ list, given the price of oil, the price of gasoline and the increasing environmental sensitivity,”
Sorry Sir, this should have been at the top of your “done” list. But again, he’s not alone. Stefan Jacoby of Volkswagen AG* shares his newly found wisdom:
“American consumers are as environmentally concerned as everybody else in the world. But they really did not get the right offers.”
The right offer might have included the VW Lupo, a small car that in one model variety used 3l Diesel on 100 km’s (appr. 1.2 gallons on 100 miles) and was discontinued in 2005.
(*No management compensation figures available for Volkswagen, but VW has limited management salaries to the hundredfold of skilled workers compensation in 2004).
Making millions by managing a car maker seems to be a no-brainer (literally). q.e.d.